From a Dream to a Food Trailer: The Journey of The Cake Lady & Co.
Have you ever thought about rebranding your business? It’s a big question, and usually, it comes at a major turning point. For Bri, known to many as "The Cake Lady at 19 Acres," that moment arrived when her business started outgrowing its own name. What began with stunning cakes had evolved into something much sweeter: a family business, a catering service, and a food truck.
After she started selling lemonade with her daughter, Bri realized her brand needed to reflect this new chapter. With a new food trailer on the way and catering weddings and events, she needed a visual identity that was truly all-encompassing for all her services.
Enter: The Cake Lady & Co.
The Vision:
Bri had the Identity Engine package (with the optional add-ons), she gave me one specific piece of direction: she loved cursive lettering. Her current logo was a circle of thin gold script. As a designer, I always want to honor a client’s taste, but I also want to show them what’s possible. I created several distinct logo designs. Some leaned heavily into that beautiful cursive she requested, while others took a different path.
The Plot Twist: To my surprise (and delight!), Bri fell in love with a design that wasn't cursive. It was clean, fun, bubbly, and perfectly captured the tasty aspect of her expanding business.
Finding the "Delicious" Factor
Choosing the logo was just the first step. Next came the color scheme.
I’ll be honest—my first draft for the palette didn't sit right with me. As I worked with it, I realized it just didn't reflect the warmth of her services or the "vibe" of baked goods. A brand centered around treats and family needs to look tasty.
I went back to the drawing board and found the perfect harmony:
Food-Focused Tones: Colors that evoke cravings and comfort.
Consistency: A palette that integrated seamlessly with the photography already on her website.
Versatility: Shades that look just as good on a business card as they do on a big, brandywine colored food trailer.
Bringing the Brand to Life
A logo is just a symbol until you see it in the real world. For Bri’s presentation, I wanted her to see the full potential of The Cake Lady & Co. We mocked up:
The Food Trailer: A mobile billboard for her delicious treats.
Event Signage: Professional displays for weddings and markets.
Loyalty Cards: To keep those sweet-toothed customers coming back.
Hand-Drawn Elements: I created a custom pattern and hand-drawn illustrations that we used for her logo and her Instagram highlights.
"Bri was ecstatic. Seeing her brand come to life across all these different touchpoints is exactly why I love what I do."
Empowerment Through Design
The best part of a rebrand isn't just the final files—it's seeing the business owner take the reins.
I showed Bri how to load her new design elements, logos, fonts, and colors into Canva, which is where she handles all her flyers. She took to it immediately! Watching her transform her marketing into something so cohesive and beautiful brings me absolute joy.
Just look at these recipe cards she’s making now! They are officially the cutest things I’ve ever seen.
Is your business ready for its next chapter? Whether you're adding a food trailer or just need a look that matches your growth, let’s make it happen.